REI YouTube Sponsorships
REI (Recreational Equipment, Inc.) is an American retail and outdoor recreation services corporation.
- Category
- Lifestyle & Vlog
- Creators sponsored
- 11
- Sponsorships tracked
- 39
- Last deal
- Active · Sep 10
- Website
- rei.com
YouTubers sponsored by REI
The 10 with the most tracked sponsorships, of 11.
- 1Deals: 14@alexpmo276K subs
- 2Deals: 10@rei455K subs
- 3Deals: 7@hoopersbeta157K subs
- 4Deals: 1@pocketfulofprimary629K subs
- 5Deals: 1@subaru571K subs
- 6Deals: 1@homemadewanderlust449K subs
- 7Deals: 1@gretchengeraghty7371K subs
- 8Deals: 1@lydiakeating339K subs
- 9Deals: 1@flywithjohnnythai282K subs
- 10Deals: 1@caliradokid234K subs
1 more creator sponsored by REI
Names, subscriber counts and every tracked video
Creator size REI sponsors
Share of the 11 sponsored creators by subscriber count. The median creator has 339K subscribers.
- Under 10K0%Lifestyle median, 185 brands: 0%
- 10K–100K0%Lifestyle median, 185 brands: 0%
- 100K–1M100%Lifestyle median, 185 brands: 77%
- 1M+0%Lifestyle median, 185 brands: 20%
- Smallest channel sponsored in the last 12 months
- 147K subscribers
Estimated rate for a creator this brand sponsors
$2,275 – $4,525
Mid-roll 60s, per video
- Median creator's average views
- 113K of 11 channels
- Lifestyle & Vlog CPM
- $20–$40
GetSponsored estimate from industry CPM benchmarks, not what REI pays. How it works
Price your own channelWho handles creator deals at REI
See who handles creator deals
We look up REI's sponsorship contact when you unlock it
Recently sponsored videos
Public YouTube videos with a REI sponsorship, newest first.
- VLOG: back on track for running 1/2 marathon, unboxing haul, + back home!Gretchen GeraghtySep 10
- Subaru Road Trip at REI Wrapped Up for the SummerSubaruAug 25
- Packing for Everest Base Camp Trek | TEACHER SUMMER OF ADVENTUREPocketful of PrimaryJun 6
- What it is REALLY like living with a Subaru OutbackAlex PrestigiacomoMay 16
- Hiking Boots or Trail Runners? #rei #optoutside #hiking #footwear #spring #reipartner #shortsREIApr 17
- 5 HIDDEN Settings within your Subaru's Infotainment ScreenAlex PrestigiacomoApr 13
- Surfing and Sailing Around the World with John John FlorenceREIApr 7
- Which car is the best for first time drivers?Alex PrestigiacomoApr 4
- Your Subaru may have safety features you don't realize exist!Alex PrestigiacomoMar 28
- Find More With LessREIMar 26
- How to organize gear in small spaces | #shorts #rei #optoutside #camping #gear #organizationREIMar 13
- Your fuel gauge has a secret you never noticedAlex PrestigiacomoMar 8
- When You’re Addicted to Adventure.Calirado KidMar 5
- The 2026 Outback has 6 DIFFERENT trim levels. Here's each one Explained!Alex PrestigiacomoMar 4
- This fabric is a game changer | #rei #optoutside #running #fabric #cooperative #design #shortsREIFeb 27
REI sponsorship stats
Sponsored videos per month
Last 12 months| Month | Sponsored videos |
|---|---|
| Nov 2025 | 5 |
| Dec 2025 | 6 |
| Jan 2026 | 1 |
| Feb 2026 | 5 |
| Mar 2026 | 6 |
| Apr 2026 | 4 |
| May 2026 | 1 |
| Jun 2026 | 1 |
| Jul 2026 | 0 |
| Aug 2026 | 1 |
| Sep 2026 | 1 |
| Oct 2026 (so far) | 0 |
- Sponsorships tracked
- 39
- since Jul 2025
- Creators sponsored
- 11
- median creator 339K subs
- Rebook rate
- 27.3%
- Lifestyle median 36.4%
- Deals per creator
- 3.5
- Lifestyle median 2.0
Brands that sponsor the same creators as REI
Frequently asked questions
Which YouTubers and influencers does REI sponsor?
REI's most frequently sponsored creators include Alex Prestigiacomo, REI, Hooper's Beta. In total REI has sponsored 11 YouTube channels across 39 tracked sponsored videos.
How many creators has REI sponsored?
REI has sponsored 11 YouTube creators across 39 tracked sponsored videos, most recently on Sep 10, 2026.
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Data from sponsorships detected in public videos. Updated Oct 22, 2026. Per-video view counts are never shown.