YouTube Sponsorship Calculator
What to charge for a sponsored video, from your average views and your niche.
Niche
Example · 50,000 views · Mid-roll 60s
$1,500 – $3,000
$1,500 to $3,000 for a mid-roll 60s
50,000 views × $30–$60 CPM ÷ 1,000 × 1 (Technology)
- Open at
- $3,000
- Floor
- $1,500
GetSponsored estimates from industry benchmarks, not measured deal data. How it works
Who sponsors Technology channels with about 50,000 views
Channels we track that average 28K to 112K views, most recently sponsored first.
A channel's niche comes from YouTube's topic for it, else its keywords, else the category most of its tracked sponsors belong to. We track who sponsored whom, not what they paid.
See every brand that fits your channel, ranked by how many channels like yours it paid.
2026 sponsorship rates by niche
Rate = average views × CPM ÷ 1,000, for a 60-second mid-roll; pick a niche to load it into the calculator.
| Niche | CPM range | 10,000 views | 50,000 views | 100,000 views | 500,000 views |
|---|---|---|---|---|---|
| $40–$80 | $400–$800 | $2,000–$4,000 | $4,000–$8,000 | $20,000–$40,000 | |
| $30–$60 | $300–$600 | $1,500–$3,000 | $3,000–$6,000 | $15,000–$30,000 | |
| $25–$45 | $250–$450 | $1,250–$2,250 | $2,500–$4,500 | $12,500–$22,500 | |
| $25–$45 | $250–$450 | $1,250–$2,250 | $2,500–$4,500 | $12,500–$22,500 | |
| $20–$40 | $200–$400 | $1,000–$2,000 | $2,000–$4,000 | $10,000–$20,000 | |
| $20–$40 | $200–$400 | $1,000–$2,000 | $2,000–$4,000 | $10,000–$20,000 | |
| $20–$40 | $200–$400 | $1,000–$2,000 | $2,000–$4,000 | $10,000–$20,000 | |
| $15–$35 | $150–$350 | $750–$1,750 | $1,500–$3,500 | $7,500–$17,500 | |
| $15–$35 | $150–$350 | $750–$1,750 | $1,500–$3,500 | $7,500–$17,500 | |
| $15–$30 | $150–$300 | $750–$1,500 | $1,500–$3,000 | $7,500–$15,000 | |
| $15–$35 | $150–$350 | $750–$1,750 | $1,500–$3,500 | $7,500–$17,500 | |
| $15–$30 | $150–$300 | $750–$1,500 | $1,500–$3,000 | $7,500–$15,000 | |
| $10–$25 | $100–$250 | $500–$1,250 | $1,000–$2,500 | $5,000–$12,500 | |
| $10–$20 | $100–$200 | $500–$1,000 | $1,000–$2,000 | $5,000–$10,000 | |
| $10–$25 | $100–$250 | $500–$1,250 | $1,000–$2,500 | $5,000–$12,500 | |
| $10–$25 | $100–$250 | $500–$1,250 | $1,000–$2,500 | $5,000–$12,500 |
A finance channel earns three to four times what a gaming channel does at the same views, so the niche matters as much as the view count.
CPM ranges are GetSponsored estimates based on commonly quoted industry benchmarks. They are not measured from our deal data, and real deals vary with audience, engagement, placement and the brand.
How the estimate works
The formula
Rate = average views ÷ 1,000 × CPM × the integration multiplier, rounded to the nearest $25. Each niche's CPM range is a GetSponsored estimate drawn from benchmarks creators and brands commonly quote; it is not measured from the deals in our database. Treat the result as a planning range for a negotiation, then adjust for your audience: exclusivity or an unusually engaged audience justifies opening at the top of the range.
CPM ranges last reviewed October 1, 2026.
Integration types
- Pre-roll 30s× 0.7 of a mid-roll
- Mid-roll 60sthe base rate
- Dedicated video× 2 of a mid-roll
The multipliers are common industry conventions, not measured values. To see who actually pays, the sponsor directory lists every brand behind 489,360 tracked sponsored videos.
Frequently asked questions
How much do YouTube sponsors pay per video?
Sponsorship rates are usually quoted as average views × CPM (cost per 1,000 views). CPM benchmarks vary by niche: finance channels sit around $40–$80 CPM while gaming channels sit around $10–$25. A tech channel with 50,000 average views would price a mid-roll integration at roughly $1,500–$3,000 (50K × $30–$60 CPM). These are industry benchmarks, not our deal data.
What is a good CPM rate for YouTube sponsorships?
It depends on your niche. Finance and technology command the highest benchmark CPMs ($30–$80); gaming and entertainment sit lower ($10–$25). If your rate falls inside your niche's range you are pricing in line with the market; highly engaged audiences can command more.
How many subscribers do I need to get sponsored?
Subscribers help you get discovered, but the rate is based on views. A channel with 10K subscribers averaging 50K views per video earns more per deal than a 500K-subscriber channel averaging 5K views. Brands pay for views × CPM, not follower counts.
Should I charge per view or a flat rate?
Most YouTube sponsorships use a flat rate calculated from expected views × niche CPM. That gives you a defensible starting point. Avoid affiliate-only deals early on; flat rates provide predictable income.
How do I negotiate higher sponsorship rates?
Come with data: average views, the CPM benchmark for your niche and a calculated range. For example, "My 50K average views at a $30–$60 tech CPM puts my mid-roll rate at $1,500–$3,000." Start at the high end of your range and support it with your media kit.
What factors affect YouTube sponsorship pricing?
Average views per video is the main driver, through the views × CPM formula. Niche sets the CPM range. Integration type matters: a dedicated video is usually priced at about twice a mid-roll. Audience demographics, engagement rate and exclusivity terms also move the final price.