Maybelline YouTube Sponsorships
A global cosmetics brand, offering a wide range of makeup products for eyes, face, and lips.
- Category
- Beauty & Fashion
- Creators sponsored
- 129
- Sponsorships tracked
- 206
- Last deal
- Active · Oct 15
- Website
- maybelline.com
YouTubers sponsored by Maybelline
The 10 with the most tracked sponsorships, of 129.
- 1Deals: 6@emjustlikeyou110K subs
- 2Deals: 5@nikkiajoy909K subs
- 3Deals: 5@mrsmelissam170K subs
- 4Deals: 4@theanneclutz1.5M subs
- 5Deals: 4@ishaanikrishna_989K subs
- 6Deals: 4@jazhand593K subs
- 7Deals: 4@supermakeupstyle516K subs
- 8Deals: 4ambi@ambie435K subs
- 9Deals: 4@beautytipsbuzz409K subs
- 10Deals: 3@superwowstyle1.7M subs
119 more creators sponsored by Maybelline
Names, subscriber counts and every tracked video
34 of them were sponsored more than once
Creator size Maybelline sponsors
Share of the 129 sponsored creators by subscriber count. The median creator has 373K subscribers.
- Under 10K1%Beauty median, 246 brands: 0%
- 10K–100K2%Beauty median, 246 brands: 0%
- 100K–1M81%Beauty median, 246 brands: 82%
- 1M+16%Beauty median, 246 brands: 17%
- Smallest channel sponsored in the last 12 months
- 91.3K subscribers
Estimated rate for a creator this brand sponsors
$2,200 – $4,400
Mid-roll 60s, per video
- Median creator's average views
- 110K of 129 channels
- Beauty & Fashion CPM
- $20–$40
GetSponsored estimate from industry CPM benchmarks, not what Maybelline pays. How it works
Price your own channelWho handles creator deals at Maybelline
- 5 contacts on file
- verified Oct 2026
See who handles creator deals
Name, role and verified email
Recently sponsored videos
Public YouTube videos with a Maybelline sponsorship, newest first.
- Get Ready With Me for a Marathon Training Run🏃♀️Nikkia JoyOct 15
- Navratri Day 4 Blue Day Makeup 💙 | Maybelline One Brand Makeup Challenge | Navratri 2026super makeup styleOct 14
- Novedades CATRICE, nueva marca, BASE LOW COST OMG ¡¡ tienes que probarla!!MyCrazyMakeupOct 6
- IS THIS ACTUALLY REAL!?😭Nikkia JoySep 29
- Is This the BEST Drugstore Mascara I've Ever Used? Maybelline Sky Tubes Tubing Mascara Review👀Nikkia JoySep 18
- Ganesh Chaturthi Makeup Look 2026 Simple & Elegant Festive Makeup for Visiting a Friend’s Home super makeup styleSep 16
- Benji Backer: Saving Our Parks, Protecting Water & Reconnecting with Nature | The Nikki & Brie ShowNikki And BrieSep 14
- My Everyday Makeup Routine 💕 | Simple & Easy Daily Makeup for Beginners | Indian Makeupsuper makeup styleSep 11
- eyebrow mousse superfluff by maybelline lightweight volumizing gel
- eyebrow mousse superfluff by maybelline lightweight volumizing gel
- I UNBOXED 10 MONTHS OF PR PACKAGES 😳 | MASSIVE Luxury Beauty HaulAriba PervaizSep 1
- Pakistan's ultimate Makeup x Music crossover, and it’s redefining concert culture for the girls! 💜MashionSep 1
- House Vlog Eye Cream GRWM Kitchen Decor Chit ChatJenifer JenkinsAug 29
- glam time! @LOrealParisAU #NYXCosmeticsAUNZ #garnieraunz #maybelline #makeup #skincare ADBridey DrakeAug 29
- 2026年人手必备的北美开架好物！我各种包里都要放的东西是什么？感冒必备喷雾/可媲美YSL的唇釉/绝不断水眼线笔❤️MY ALL TIME DRUGSTORE FAVS EPISODE 6！Rainie TianAug 20
Maybelline sponsorship stats
Sponsored videos per month
Last 12 months| Month | Sponsored videos |
|---|---|
| Nov 2025 | 6 |
| Dec 2025 | 7 |
| Jan 2026 | 2 |
| Feb 2026 | 24 |
| Mar 2026 | 24 |
| Apr 2026 | 20 |
| May 2026 | 18 |
| Jun 2026 | 11 |
| Jul 2026 | 23 |
| Aug 2026 | 9 |
| Sep 2026 | 9 |
| Oct 2026 (so far) | 3 |
- Sponsorships tracked
- 206
- since Nov 2012
- Creators sponsored
- 129
- median creator 373K subs
- Rebook rate
- 34.1%
- Beauty median 27.3%
- Deals per creator
- 1.6
- Beauty median 1.4
Brands that sponsor the same creators as Maybelline
Frequently asked questions
Which YouTubers and influencers does Maybelline sponsor?
Maybelline's most frequently sponsored creators include EmJustLikeYou, Nikkia Joy, MrsMelissaM. In total Maybelline has sponsored 129 YouTube channels across 206 tracked sponsored videos.
How many creators has Maybelline sponsored?
Maybelline has sponsored 129 YouTube creators across 206 tracked sponsored videos, most recently on Oct 15, 2026.
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Data from sponsorships detected in public videos. Updated Oct 22, 2026. Per-video view counts are never shown.