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Mattel YouTube Sponsorships

Mattel is a global toy company known for brands like Barbie, Hot Wheels, and Fisher-Price.

Category
Lifestyle & Vlog
Creators sponsored
34
Sponsorships tracked
118
Last deal
Active · Oct 8
Website
mattel.com
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YouTubers sponsored by Mattel

The 10 with the most tracked sponsorships, of 34.

24 more creators sponsored by Mattel

Names, subscriber counts and every tracked video

6 of them were sponsored more than once

See all 34 creatorsFree · no card

Creator size Mattel sponsors

Share of the 34 sponsored creators by subscriber count. The median creator has 1M subscribers.

  • Under 10K0%Lifestyle median, 187 brands: 0%
  • 10K–100K0%Lifestyle median, 187 brands: 0%
  • 100K–1M50%Lifestyle median, 187 brands: 77%
  • 1M+50%Lifestyle median, 187 brands: 20%
Smallest channel sponsored in the last 12 months
136K subscribers

Estimated rate for a creator this brand sponsors

$7,100 – $14,200

Mid-roll 60s, per video

Median creator's average views
355K of 34 channels
Lifestyle & Vlog CPM
$20–$40

GetSponsored estimate from industry CPM benchmarks, not what Mattel pays. How it works

Price your own channel

Who handles creator deals at Mattel

See who handles creator deals

We look up Mattel's sponsorship contact when you unlock it

Unlock contact infoFree account: role and email domain. Pro: the address.

Recently sponsored videos

Public YouTube videos with a Mattel sponsorship, newest first.

Mattel sponsorship stats

Sponsored videos per month

Last 12 months
Sponsored videos per month for Mattel
MonthSponsored videos
Nov 20253
Dec 20254
Jan 20262
Feb 20267
Mar 202615
Apr 202613
May 20267
Jun 20267
Jul 202618
Aug 202621
Sep 20263
Oct 2026 (so far)1
Sponsorships tracked
118
since Jun 2019
Creators sponsored
34
median creator 1M subs
Rebook rate
47.1%
Lifestyle median 36.4%
Deals per creator
3.5
Lifestyle median 2.0

Brands that sponsor the same creators as Mattel

Frequently asked questions

Which YouTubers and influencers does Mattel sponsor?

Mattel's most frequently sponsored creators include Mattel Action, Jurassic World, Pixel Dan. In total Mattel has sponsored 34 YouTube channels across 118 tracked sponsored videos.

How many creators has Mattel sponsored?

Mattel has sponsored 34 YouTube creators across 118 tracked sponsored videos, most recently on Oct 8, 2026.

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Data from sponsorships detected in public videos. Updated Oct 24, 2026. Per-video view counts are never shown.