hm YouTube Sponsorships
H&M is a multinational retail-clothing company known for fast-fashion apparel.
- Category
- Beauty & Fashion
- Creators sponsored
- 35
- Sponsorships tracked
- 46
- Last deal
- Active · Oct 4
- Website
- hm.com
YouTubers sponsored by hm
The 10 with the most tracked sponsorships, of 35.
- 1Deals: 3@reginaknows9443102K subs
- 2Deals: 2@samanthamaria1.8M subs
- 3Deals: 2@onechance867K subs
- 4Deals: 2@keswanivaibhav753K subs
- 5Deals: 2@beginnerscreativity599K subs
- 6Deals: 2@helenanderz565K subs
- 7Deals: 2@thelaurablair185K subs
- 8Deals: 2@stylishcurves131K subs
- 9Deals: 2@pk-21110K subs
- 10Deals: 2@dasascent105K subs
25 more creators sponsored by hm
Names, subscriber counts and every tracked video
Creator size hm sponsors
Share of the 35 sponsored creators by subscriber count. The median creator has 210K subscribers.
- Under 10K0%Fashion median, 137 brands: 0%
- 10K–100K0%Fashion median, 137 brands: 0%
- 100K–1M94%Fashion median, 137 brands: 82%
- 1M+6%Fashion median, 137 brands: 18%
- Smallest channel sponsored in the last 12 months
- 102K subscribers
Estimated rate for a creator this brand sponsors
$2,425 – $4,825
Mid-roll 60s, per video
- Median creator's average views
- 121K of 35 channels
- Beauty & Fashion CPM
- $20–$40
GetSponsored estimate from industry CPM benchmarks, not what hm pays. How it works
Price your own channelWho handles creator deals at hm
See who handles creator deals
We look up hm's sponsorship contact when you unlock it
Recently sponsored videos
Public YouTube videos with a hm sponsorship, newest first.
- HAUL NUEVA TEMPORADA | Dirty ClosetDirty ClosetOct 4
- How to เตรียมตัว วางแผนเงินก่อน "ลาออก" feat. @boatpakorn (คุ้มไหม??)MonaMaisonSep 26
- NEW IN SPRING SUMMER HAUL | H&M, Karen Millen, AsosLaura BlairMay 17
- H&M and SAP on AI-Powered Retail | SAP Sapphire Orlando 2026SAPMay 15
- *HUGE* Clothing Haul Worth ₹ 25000/- 😍 Uniqlo, Westside, H&M & Myntra❗️Garima VermaMay 10
- NEW IN H&M | Try-On Haul & Styling Spring 2026Laura BlairApr 29
- H&M Sweaters Exposed: Sheep Kicked in the Head and Sliced for “Responsible” Woolpeta2TVApr 27
- Workout Matching Set Haul 😍Rowhi RaiApr 25
- H&M going out tops haul #summeroutfits #topshaul #shortsfeedAbhipsa JoshiApr 21
- OOTD GRWM 60s Mod Girly Goth by CHERRY DOLLFACECherry DollfaceApr 21
- 【しまむら購入品&40代コーデ】安い！可愛い！びっくりおったまげ！40代中年女が着るしまむら高見えコーデ🛍️mizuno yuka水野 祐香Apr 21
- Best Myntra Kurta Set Haul, Embroidered Kurta Pant Set With Dupatta, Floral Cotton Kurta Palazzo SetBeginners CreativityApr 21
- I Bought Westside Summer Shirts 🔥 100% Sure Stop Buying Zara & H&M After ThisONE CHANCEApr 21
- Best Myntra Vacation Wear Haul, Cotton Kurti, T-Shirt, Flared Anarkali Dress, Top, Salwar, JeansBeginners CreativityApr 19
- 🇫🇷2026时装周日记ep.2|精神故乡让剪辑的我笑出声了Regina KnowsApr 11
hm sponsorship stats
Sponsored videos per month
Last 12 months| Month | Sponsored videos |
|---|---|
| Nov 2025 | 0 |
| Dec 2025 | 3 |
| Jan 2026 | 2 |
| Feb 2026 | 4 |
| Mar 2026 | 12 |
| Apr 2026 | 10 |
| May 2026 | 3 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 0 |
| Sep 2026 | 1 |
| Oct 2026 (so far) | 1 |
- Sponsorships tracked
- 46
- since Jan 2019
- Creators sponsored
- 35
- median creator 210K subs
- Rebook rate
- 28.6%
- Fashion median 33.3%
- Deals per creator
- 1.3
- Fashion median 1.7
Brands that sponsor the same creators as hm
Frequently asked questions
Which YouTubers and influencers does hm sponsor?
hm's most frequently sponsored creators include Regina Knows, Samantha Maria, ONE CHANCE. In total hm has sponsored 35 YouTube channels across 46 tracked sponsored videos.
How many creators has hm sponsored?
hm has sponsored 35 YouTube creators across 46 tracked sponsored videos, most recently on Oct 4, 2026.
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Data from sponsorships detected in public videos. Updated Oct 22, 2026. Per-video view counts are never shown.