Who Sponsors Formula DRIFT?

Entering its 23rd season, Formula DRIFT is recognized as North America's largest professional drifting championship series. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the worldwide leader for the Sport. This high-skilled, high-powered motor sport where drivers intentionally maneuver their cars into well executed, controlled sideways slides at high speeds through a marked course, has professional drivers & teams competing in eight championship competitions in 2026. Judged on execution and style, rather than who finishes the course in the fastest time. Drifting is a guaranteed crowd pleaser, and is often compared to the freestyle nature of skateboarding and motocross.

Niche
Automotive
Subscribers
752K
Avg views
34K
Sponsors
10
Last sponsored
Active · Oct 21
YouTube
@formuladrift
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Brands that sponsored Formula DRIFT

10 brands tracked, ordered by sponsored videos.

  • 1Formula DRIFT logo
    Formula DRIFT
    Streaming & Entertainment · Long-term partner
    Videos: 20
  • 2Nomatic logo
    Nomatic
    Lifestyle · Long-term partner
    Videos: 11
  • 3Racer logo
    Racer
    Long-term partner
    Videos: 10
  • 4XREAL logo
    XREAL
    Hardware
    Videos: 6
  • 5Shop FD logo
    Shop FD
    Videos: 2
  • 6TypeSAuto logo
    TypeSAuto
    Hardware
    Videos: 2
  • 7Nitto Tires logo
    Nitto Tires
    Automotive
    Videos: 1
  • 8US Air Force Recruiting logo
    US Air Force Recruiting
    Lifestyle
    Videos: 1
  • 9Race Data Labs logo
    Race Data Labs
    Software
    Videos: 1
  • 10Rockstar Energy logo
    Rockstar Energy
    Food & Drink
    Videos: 1

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Recently sponsored videos

Public videos by Formula DRIFT with a detected sponsorship, newest first.

Formula DRIFT sponsorship stats

Sponsored videos per month

Last 10 months
Sponsored videos per month for Formula DRIFT
MonthSponsored videos
Jan 20261
Feb 20264
Mar 20267
Apr 202613
May 20260
Jun 20263
Jul 202616
Aug 20262
Sep 20260
Oct 2026 (so far)9

Sponsor categories

Share of 43 sponsored videos by brand category

  • Streaming & Entertainment47%
  • Lifestyle28%
  • Hardware19%
  • Automotive2%
  • Food & Drink2%
  • Other2%
Sponsors
10
since Jan 2026
Sponsored videos
55
5.5 per sponsor
Last deal
Oct 21
with Nomatic
Subscribers
752K
Automotive channel

Channels sponsored by the same brands as Formula DRIFT

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    772K subscribers

    25sponsors

    Sponsored videos

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    Sponsors

    • Hagerty51 deals
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Frequently asked questions

Who sponsors Formula DRIFT?

Formula DRIFT's most frequent sponsors include Formula DRIFT, Nomatic, Racer, XREAL, Shop FD.

How active is Formula DRIFT with sponsorships?

Formula DRIFT has worked with 10 distinct sponsor brands, with tracked campaigns between January 2026 and October 2026.

What types of brands sponsor Formula DRIFT?

Sponsors of Formula DRIFT span Streaming & Entertainment, Lifestyle, Hardware, Automotive.

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Sponsorships detected from public videos. Updated Oct 24, 2026. Per-video view counts are never shown.